How it Works

The unique advantage of Switchboard lies within the synthesis of its routing and tracking features. These two components work in unison to provide oversight, analysis, and accountability to your marketing strategy. While the routing function streamlines your ad campaign, increasing visibility and revenue, the tracking interface grants you a window inside it, enabling you to see real time audience response to your ads.

Routing

An instinctive routing feature is embedded within the Switchboard software, and its function is vital. It allows multi-location clients to publicize a single vanity number and direct inbound phone calls to the nearest store. Explore what the routing feature can do for you:

• Ensure each and every call is being directed to the correct and most convenient location. The router instantly finds out where each call originates, and patches the consumer through to the nearest retailer.
• Conserve valuable ad real estate... With Switchboard's routing capabilities, the same ad can run in different locations across the region or country, and across different media platforms, all with the same phone number.
• Strengthen your corporate brand... The development of a single 1-800 vanity number not only minimizes costs, but it serves as a valuable and effective branding tool. A vanity number increases brand awareness and visibility, while boosting recognition and impact within the consumer.
• AI is an established corporate branding consultant, with a very satisfied client base. We'd be happy to assist in the development of a vanity number as a branding or re-branding tool.

Tracking

Switchboard's intuitive tracking interface captures the data from the routed calls and breaks it down into easy-to-read tables, charts, and graphs. With Switchboard at your command, you can now monitor call volume against each ad in which the number was featured, and analyze which elements of the campaign are bringing in the most revenue. Please explore the benefits of the tracking feature...

• Documented call volume allows you to gauge actual audience response to your ads in real time. With Switchboard's easy-to-use interface, you can now ensure that every element of your campaign is productive, and every dollar wisely spent.
• Analyze your call volume across multiple campaigns to ensure your media spending is proportionate to response rates. Switchboard's colorful tracking interface presents your campaign information in the form of logical, easy-to-read diagrams. Call volume is viewable by month, day, hour, area code, location, market, and other mediums.
• Manage staff and personnel according to phone call volume. Switchboard allows you to review which phone extension received each routing, as well as the duration of every call.
• Customize the Switchboard to complement your specific tracking needs. Review the data from different vantage points, or modify accessibility parameters on a local, regional, or national level.

In addition to presenting on-the-fly data within Switchboard's software interface, the tracking feature will send you daily email updates with campaign statistics and vital information.